DARO
Your Digital Guide into the World of Intuition
AI-powered Tarot and Astrology platform for self-understanding and emotional connection
Investor Pitch Deck • 2025
1. Introduction: What is DARO?
DARO is a digital guide into the world of intuition, helping people better understand themselves through modern Tarot and astrology, powered by artificial intelligence.
Modern Tarot
Personalized card readings with deep interpretations
Astrology
Natal charts and intuitive cosmic forecasts
AI-Powered
Deep personalization through artificial intelligence
2. Target Audience
Primary Audience
- Women aged 25–34, urban dwellers in Ukraine
- Active smartphone users
- Interests: Astrology, mysticism, psychology, self-development, daily rituals
User Needs
- To understand themselves and their emotions
- Develop intuition
- Find answers to life's questions
- Feel emotionally supported
3. The DARO Product
AI Tarot Guide
Personalized card spreads with deep, conversational interpretations.
Key Feature:
Intuitive AI that adapts interpretations to user's specific situation
Astrological Profile
Natal chart, daily transits, intuitive forecasts.
Key Feature:
Personalized guidance based on planetary positions and aspects
"Relationships" Block
Spreads on compatibility, emotional dynamics, and ways to reconnect emotionally.
Key Feature:
Emotional intelligence insights for deeper connections
Daily Rituals
Affirmations, daily energy readings, micro-practices for self-alignment.
Key Feature:
Customized practices that integrate with user's daily routine
4. Market
Ukraine
26M+
mobile users
7.8M+
Target users (women 25-34)
Global Market
- $12B+ in 2025, expected to grow to $22B+ by 2030 (astrology/spiritual services)
- Wellness/mental health boom among Gen Z & Millennials
- Top app topics: love, relationships, purpose, intuition
DARO is uniquely positioned to lead the "AI-guided spiritual assistant" niche, which is still largely untapped.
5. Competitors & Positioning
| Product | Tarot | Astrology | AI / Personalization | Relationships Block | Atmosphere |
|---|---|---|---|---|---|
| DARO | |||||
| Co-Star | (basic) | ||||
| Nebula | (non-personalized) | ||||
| Sanctuary | |||||
| The Pattern |
DARO is the first platform to:
- Combine Tarot + Astrology + AI depth
- Embed emotional experience into daily life
- Approach relationships through an intuitive, emotionally intelligent guide — not rigid algorithms
6. Business Model
Freemium
Free basic access
Subscription
$5.99/month or $49/year: Full spreads, forecasts, access to the Relationships block
In-app purchases
Personalized AI sessions, rituals, atmosphere customization
AI Companion Chat
Monetized "Digital Guide" chat experience
7. Progress / Traction
Prototype completed
UX nearing final stage
30+ in-depth interviews
Confirm strong user interest
TikTok/Instagram content
Creation launched
MVP launch strategy
& monetization funnel ready
8. Team
Founder
Product visionary with digital experience
AI / NLP
Engineers skilled in GPT and custom models
UX & Emotional Design
Experts in intuitive, emotional user journeys
Creative
Writers and content creators behind the AI "voice"
Our Expertise Combines
Technology
AI, ML, and NLP expertise
Spiritual Wisdom
Tarot and astrology knowledge
Emotional Intelligence
Deep understanding of human needs
9. Investment
$250,000
12-month runway
Goal
Launch MVP
Acquire first users
Begin revenue generation
Allocation
10. Financial Projections
Subscription (core revenue)
$36
ARPU/
year
50K
paying
users
$1.8M
annually
In-app purchases
$3–10
avg.
purchase
$300–500K
additional
annual
revenue
3-Year Goal
500K
downloads
100K
paying users
$3–4M
revenue
$18–30M
company valuation (6–8x ARR multiplier)
Exit Options
Series A Round
After reaching significant traction and revenue benchmarks, secure Series A funding to scale globally
Strategic Acquisition
Potential acquirers: Calm, Mindvalley, established astrology platforms looking to add AI capabilities
DARO is not just an app.
It's a new language of deep emotional connection with the self.
And right now — is the perfect moment to build it.
Contact: founders@daro.club